Client: Aviva Family Chiropractic
Location: Puerto Rico
Services Provided: Content Strategy, Blog Writing, Content Calendar Creation & Management
Project Duration: 2022 – 2023
The Challenge
Aviva Family Chiropractic, a holistic chiropractic clinic based in Puerto Rico, approached me with a clear need: they wanted to educate their audience, increase their visibility online, and ultimately convert that engagement into new patient appointments.
Despite their excellent in-person reputation, they lacked a consistent content strategy and struggled to answer the many questions potential clients were asking online — fears about chiropractic care, common muscle issues, and general wellness tips.
The Solution
As an established business, content marketing services for Aviva was the best approach. Taking a deep dive into research of the industry, I developed a tailored content calendar around trending topics that both aligned with the clinic’s business goals and audience interests. My strategy focused on:
- SEO-optimized blog writing that addressed common search queries.
- Content planning and management to maintain publishing consistency.
- Writing content that balanced education and conversion, building trust with potential clients while encouraging action.
Key content topics included:
- Natural remedies for pain and tension
- Safe exercises for different age groups
- Misconceptions about chiropractic care
Notable Wins
With quick-answer topics and engaging holistic solutions, the results spoke for themselves:
- 📈 Increased online engagement led to a noticeable rise in intake appointments — especially through the clinic’s website.
- 🛒 Higher supplement orders from the online store, correlating with blog content that addressed related wellness issues.
- 🔍 Sustained SEO performance — Several blog posts I wrote continue to rank on the first page of Google over two years later:
- “10 Natural Muscle Relaxers” – currently ranking #4 on the first page.
- “Best Sports for Older People” – still holding strong at #10 on the first page.
Client Testimonial
“Our supplement orders picked up noticeably since we started publishing consistent blog content. We’ve gotten a lot of traffic from the natural muscle relaxer blog [post]! Thanks again for your great work.”
— Amanda Chinberg, Aviva Family Chiropractic
Interested in Results Like These?
If you’re a health or wellness brand looking to increase your online presence, you’re in the right place. Through strategic content planning, I can help you:
- Attract and educate the right audience
- Build long-term trust with potential clients
- Drive measurable actions like appointment bookings and product purchases
My approach isn’t just about writing – it’s about helping your business grow through the power of clear, compelling, and optimized content.
If you’re ready to build a content strategy that actually moves the needle — whether you’re a solo practitioner or managing a larger wellness brand — I’d love to help.
Shoot me a message for a free content audit and to discuss your business needs!
WordsWithAshley.com 