Client: Town Center Palmas
Location: Puerto Rico
Services Provided: Social Media Content Strategy, Calendar Creation, & Management
Project Duration: 2024 – Present
The Challenge
Town Center Palmas (TCP) is an upcoming mixed-use commercial development located in the heart of Palmas Del Mar, a residential and resort destination in Humacao, Puerto Rico.
At the outset, TCP faced backlash from community members concerned about potential noise pollution and disruption to the natural environment. The project’s goal was to shift public perception, engage local stakeholders, and attract quality tenants through a transparent, community-focused approach.
The Solution
To address TCP’s challenges, I crafted a content strategy centered around transparency, local collaboration, and environmental sensitivity. By showcasing the project’s eco-conscious planning, supporting local events and businesses, and engaging directly with community concerns through active comment monitoring, we rebuilt trust and reshaped TCP’s image. This included:
- Weekly content promoting eco-friendly construction plans and green initiatives
- Cross-promotion of local businesses and events to show TCP’s commitment to the community
- Facebook and Instagram ad campaigns targeting potential tenants
- Active comment monitoring to engage with concerned residents directly and empathetically
Using platforms Facebook and Instagram, I developed visual posts, managed page engagement, and created narratives that demonstrated TCP’s value without ignoring initial concerns.
Results & Notable Wins
Within six months of my social media management, TCP achieved:
- 30% increase in new followers & tenant lead generations
- Over 60% growth in page visits and engagement
- Brand reach expanded to 130K+ accounts within campaign duration
- Improved sentiment and interaction on posts from skeptical residents
Client Testimonial
“Ashley did a great job creating, managing, and posting content for our development. She was incredibly proactive and organized and really raised the quality of our social presence. In addition, she brought several ideas for increasing engagement and within a very small budget used paid ads/boosts to expand our reach. I highly recommend Ashley if you’re looking for professional social media content and/or management!”
– Shawn Hanson, Co-founder & Private Equity Investor
Get Winning Results Like These
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Send me a message for a free content audit — and let’s build a strategy that gets results right here in your neighborhood.
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